Data protection

Data protection

Thank you for your interest in our company. We take data protection seriously.

You can use our website without providing any personal data. If a data subject wants to use our company's services via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will always obtain the consent of the data subject.

The processing of personal data (e.g. name, address, e-mail address, or telephone number of a data subject) shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to us.

With the following data protection declaration, we would like to inform the general public about the type, scope, and purpose of the personal data we collect, use and process. This data protection declaration also informs data subjects about the rights to which they are entitled.

As the controller, we have implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via our website. However, data transmissions via the Internet can always contain security gaps. 100% protection cannot therefore be guaranteed. can any The data subject can of course also transmit personal data alternatively, e.g. by telephone.

Definitions

This privacy statement is based on the definitions used by the European legislator for directives and regulations when issuing the GDPR (Article 4 GDPR). This privacy statement is intended to be both easy to read and easy to understand for everyone. To ensure this, we would first like to explain the terms used. The following definitions are used in this privacy statement, among others:

  • “ personal data ” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
  • “ data subject ” means any identified or identifiable natural person whose personal data are processed by the controller.
  • “ processing ” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
  • ‘ Restriction of processing ’ means the marking of stored personal data with the aim of limiting their future processing;
  • ‘ profiling ’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;
  • ‘ controller ’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;
  • ‘ recipient ’ means a natural or legal person, public authority, agency or other body to which personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be considered recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules and in accordance with the purposes of the processing;
  • ‘ third party ’ means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons authorised to process personal data under the direct authority of the controller or processor;
  • “ Consent ” of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data concerning him or her.

Name and contact details of the controller

This privacy policy applies to data processing by:

Responsible : Ms. Lisa Handel, Dorstener Str. 37 b, 48734 Reken, Telephone: 02864 - 336, E-Mail: info@loechtermann.de

Our website is encrypted for security reasons (SSL or TLS encryption).

You can use an encrypted connection by the lock symbol in the browser line and the character string “https://” in the browser.

Collection and storage of personal data as well as the type and purpose of their use

When you visit the website

You can generally use our website without revealing your identity. When you visit our website, the browser used on your device automatically sends information to our website's server. This information is temporarily stored in a so-called log file. The following information is recorded without your intervention and stored until it is automatically deleted:

  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • browser used and, if applicable, the operating system of your computer and the name of your access provider.

We process the above data for the following purposes:

  • Ensuring a smooth connection to the website,
  • Ensuring comfortable use of our website,
  • Evaluation of system security and stability as well as
  • for further administrative purposes.

The legal basis for data processing is Art. 6 Paragraph 1 Clause 1 Letter f of GDPR. Our legitimate interest arises from the purposes for data collection listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about you personally.

In addition, we use cookies and analysis services when you visit my website. You can find more detailed information about this in sections 5 and 7 of this privacy policy.

When using our contact form

If you have any questions, we offer you the opportunity to contact us using a form provided on our website. You must provide a valid email address so that we know who the request came from and can answer it. Additional information can be provided voluntarily. It is your free decision whether you want to enter this data in the contact form.

The data processing for the purpose of contacting us is carried out in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR on the basis of your voluntarily given consent.

The personal data we collect when you use the contact form will be automatically deleted once your request has been processed.

When ordering via our website

You can either place orders as a guest on our website without registering, or register as a customer in our shop for future orders. The advantage of registering is that you can log into our shop directly with your email address and password in the event of a future order without having to enter your contact details again.

Your personal data is entered into an input mask and transmitted to us and stored. If you place an order via our website, we initially collect the following data, both in the case of a guest order and in the case of registration in the shop:

  • Salutation, first name, last name,
  • a valid email address,
  • Address,
  • Telephone number (landline and/or mobile)

This data is collected

  • to identify you as our customer;
  • to process, fulfil and handle your order;
  • to correspond with you;
  • for invoicing;
  • to handle any liability claims that may arise and to assert any claims against you;
  • to ensure the technical administration of our website;
  • to manage our customer data.

As part of the ordering process, your consent will be obtained to process this data.

The data processing takes place in response to your order and/or registration and is necessary according to Art. 6 Paragraph 1 Clause 1 Letter b of GDPR for the stated purposes for the appropriate processing of your order and for the mutual fulfillment of obligations arising from the purchase contract.

The personal data collected by us for the processing of your order will be stored until the statutory retention period expires and then deleted, unless we are obliged to store the data for a longer period in accordance with Article 6 Paragraph 1 Clause 1 Letter c of GDPR due to retention and documentation obligations under tax and commercial law (from the German Commercial Code, the German Criminal Code or the German Fiscal Code) or you have consented to longer storage in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR.

Product Reviews

You can submit product reviews via our website. If a data subject leaves a product review on this website, in addition to the details left by the data subject, information on the time the review was submitted and the user name (pseudonym) chosen by the data subject are stored and published. The IP address assigned to the data subject by the Internet service provider (ISP) is also logged. This storage of the IP address takes place for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content by submitting a review. The storage of this personal data is therefore in the own interest of the controller so that he or she can exonerate himself in the event of an infringement. This personal data collected will not be passed on to third parties unless such a transfer is required by law or serves the legal defense of the controller. Your data is stored on the basis of Art. 6 Para. 1 lit. b and f GDPR. We reserve the right to delete reviews if they are objected to as illegal by third parties.

Email newsletter

You can subscribe to our email newsletter to receive information about current offers. The only mandatory information is your email address. All other information is voluntary and will be used by us, for example, to address you personally. We use the so-called double opt-in procedure to send the newsletter, i.e. you will only receive email newsletters from us if you have previously expressly confirmed to us that you consent to the newsletter being sent. You will first receive a confirmation email from us after you register. This email contains a confirmation link which you must actively click on in order to receive our email newsletter in the future. By clicking on the confirmation link you give us your consent to use your personal data in accordance with Art. 6 Paragraph 1 Letter a of GDPR.

When you register for the newsletter, we save your IP address entered by your Internet service provider as well as the date and time of registration. We do this so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is only used for the purposes of advertising in the newsletter.

Of course, you can unsubscribe from the newsletter at any time with effect for the future using the link provided in the newsletter or by notifying the person responsible for data processing mentioned above. You can find further information on the possibility of unsubscribing in the newsletter email.

If you unsubscribe, we will delete your email address from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

Transfer of data

We will only pass on your personal data (name, delivery address) to third parties who are involved in the contract processing, such as the logistics company commissioned with the delivery and the credit institution commissioned with payment matters, insofar as this is necessary for the delivery of the goods or for the payment processing. The legal basis for the transfer of data is Art. 6 Paragraph 1 Clause 1 Letter b of GDPR.

Passing on the email address and/or telephone number to shipping service providers

- e.g. DHL, DPD, GLS, Hermes, UPS

If you have given your express consent to pass on your e-mail address and/or telephone number to the shipping service provider during the ordering process, we will pass on this personal data to the respective shipping service provider on the basis of Art. 6 (1) lit. a GDPR, so that they can coordinate all delivery details (e.g. delivery date, delivery location) with you.

You can revoke your consent at any time with future effect to the data protection officer named above or to the respective shipping service provider.

We work with external shipping partners to fulfill our contractual obligations to our customers. Therefore, based on Art. 6 Para. 1 lit. b GDPR, we pass on your name and delivery address to our shipping partners exclusively for the purpose of delivering the goods.

We work with the following service provider to process orders:

- PayPal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or "purchase on account" via PayPal, we pass on your payment data to PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be transferred by PayPal on the basis of Art. 6 Para. 1 lit. f GDPR. transmitted to credit agencies.

PayPal uses the result of the credit check in relation to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values ​​(so-called score values). If score values ​​are included in the result of the credit report, these are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. You can find further information on data protection in the PayPal data protection principles:  https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to the processing of your data at any time by notifying PayPal. However, PayPal may still be authorized to process your personal data if this is necessary for the contractual payment processing.

- Instant bank transfer

If you select the payment method "SOFORT transfer", the payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "SOFORT"). We will pass on your name, address and any other personal data to SOFORT on the basis of Art. 6 Para. 1 lit. b GDPR exclusively for payment processing. Your data will only be passed on if this is actually necessary for order processing. You can find further information on data protection in the SOFORT data protection declaration ( https://www.klarna.com/sofort/datenschutz/ ).

- Amazon Pay

If you choose the payment method "Amazon Pay", the payment will be processed via the service provider Amazon Payments Europe sca, 5 Rue Plaetis, L-2338 Luxembourg

(hereinafter: “Amazon Payments”). We pass on to Amazon Payments on the basis of Art. 6 Paragraph 1 Letter b of GDPR the data you provided during the ordering process (name, address, account number, bank code, if applicable credit card number, invoice amount, currency) along with information about your order. Your data will be passed on exclusively for the purpose of payment processing with the service provider Amazon Payments and only to the extent that it is necessary for this purpose. Your data will only be passed on if this is actually necessary for payment processing. You can find more information on data protection in the Amazon Payments privacy policy ( https://pay.amazon.com/de/help/201751600 ).

- Klarna

Choose the payment method “Klarna invoice purchase” or (if offered) the

Payment method “Klarna Installment Purchase”, the payment is processed via Klarna AB

(publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden

(hereinafter: “Klarna”). As part of the order processing, we obtain your express consent to pass on your data on the basis of Art. 6 Paragraph 1 Letter a of GDPR. For payment processing, we enter your personal data together with the order data to Klarna for the purpose of identity and credit checks. Here you can see which credit agencies your data may be forwarded to: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values ​​(so-called score values). If score values ​​are included in the result of the credit report, these are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. Klarna uses the information received about the statistical probability of a payment default to make a decision about the establishment, implementation or termination of the contractual relationship.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for the contractual payment processing.

Your personal information will be treated in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/policy/data/de_at/data_protection.pdf.

Your personal data will not be transferred to third parties for purposes other than those stated above.

We will only pass on your personal data to third parties if:

  • You have given your express consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR,
  • the disclosure is necessary to assert, exercise or defend legal claims pursuant to Art. 6 (1) sentence 1 lit. f GDPR and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
  • in the event that there is a legal obligation to disclose data pursuant to Art. 6 (1) sentence 1 lit. c GDPR, and
  • this is legally permissible and is necessary for the processing of contractual relationships with you according to Art. 6 Paragraph 1 Clause 1 Letter b of GDPR.

As part of the ordering process, your consent will be obtained for your data to be passed on to third parties.

Use of cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your device and do not contain any viruses, Trojans or other malware.

The cookie stores information that is related to the specific device used. However, this does not mean that we receive direct knowledge of your identity.

The use of cookies serves, on the one hand, to make the use of our services more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already visited us and which entries and settings you have made so that you do not have to enter them again.

We also use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our service for you (see section 7). These cookies enable us to automatically recognize that you have already visited our site when you visit it again. These cookies are automatically deleted after a defined period of time.

The data processed by cookies are necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 (1) sentence 1 lit. f GDPR.

Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a warning always appears before a new cookie is created. However, completely disabling cookies may mean that you cannot use all the functions of our website.

Links to third-party websites

The links published on our website are researched and compiled by us with the greatest possible care. However, we have no influence on the current and future design and content of the linked pages. We are not responsible for the content of the linked pages and expressly do not adopt the content of these pages as our own. The provider of the website to which reference is made is solely liable for illegal, incorrect or incomplete content and for damages resulting from the use or non-use of the information. The liability of the person who merely refers to the publication via a link is excluded. We are only responsible for third-party references if we have positive knowledge of them, i.e. also of any possible illegal or criminal content, and it is technically possible and reasonable for us to prevent their use.

Use of social media

- YouTube Videos

We use the YouTube embedding function on our website to display and play YouTube videos from the provider “Youtube” (part of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

The extended data protection mode is used, which, according to the provider, only triggers the storage of user information when a YouTube video is played. If the playback of embedded YouTube videos is started, YouTube uses cookies to collect information about user behavior. YouTube should use this information to improve the user interface. If you are logged in to Google, your data will be assigned directly to your Google account when you start a YouTube video. Log out of Google first if you do not want to be assigned to your YouTube profile. Your data will be stored by Google as usage profiles and evaluated accordingly. The legal basis for this is Art. 6 Para. 1 lit. f GDPR on the basis of Google's legitimate interests, e.g. in the display of personalized advertising. You can object to YouTube creating usage profiles. Further information on data protection at "YouTube" can be found in the provider's privacy policy (available at: https://policies.google.com/privacy?hl=de&gl=de).

Analysis and tracking tools

The tracking measures listed below and used by us are carried out on the basis of Art. 6 Paragraph 1 Clause 1 Letter f of GDPR. With the tracking measures used, we want to ensure that our website is designed to meet your needs and is continuously optimized. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

Google Analytics 1

For the purpose of needs-based design and continuous optimization of our pages, we use Google Analytics, a web analysis service of Google  Inc . (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google"). In this context, pseudonymized user profiles are created and cookies (see section 5) are used. The information generated by the cookie about your use of this website, such as

  • Browser type/version,
  • operating system used,
  • Referrer URL (the previously visited page),
  • Hostname of the accessing computer (IP address),
  • Time of server request,

are transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and needs-based design of these Internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will your IP address be merged with other data held by Google. The IP addresses are anonymized so that they cannot be assigned to a specific user (IP masking).

You may prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of our website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing a browser add-on ( https://tools.google.com/dlpage/gaoptout?hl=de).

As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): <a onclick="alert('Google Analytics has been deactivated');"href="javascript:gaOptout()">Deactivate Google Analytics</a>

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. You can find more information on how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

Further information on data protection in connection with Google Analytics can be found under the following link in the Google Analytics Help: https://support.google.com/analytics/answer/6004245?hl=de

Social Media Plug-ins

We use social plugins from social networks (e.g. Facebook, Twitter, Google+) on our website based on Art. 6 (1) sentence 1 lit. f GDPR.  to make our company better known. The advertising purpose behind it is to be regarded as a legitimate interest within the meaning of the GDPR. The responsibility for data protection-compliant operation must be guaranteed by their respective providers. We integrate these plugins using the so-called two-click method in order to protect visitors to our website as best as possible.

Facebook

Our website uses social media plugins from Facebook to make its use more personal. For this purpose we use the "LIKE" or "SHARE" button. This is an offer from Facebook.

If you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser, which then integrates it into the website.

By integrating the plug-in, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged into Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there.

If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook account. If you interact with the plug-ins, for example by pressing the "LIKE" or "SHARE" button, the corresponding information is also sent directly to a Facebook server and stored there. The information is also published on Facebook for everyone to see.

Facebook may use this information for the purposes of advertising, market research and tailoring Facebook pages to your needs. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook.

If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting my website.

For information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and setting options to protect your privacy, please refer to the privacy policy, in particular Facebook's data policy, which you can view at the following link: https://www.facebook.com/about/privacy/

Instagram

Our website includes functions of the Instagram service, which are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. You can link the content of our pages to your Instagram profile by clicking on the Instagram button, provided you are logged into your Instagram account. In this way, the Instagram service can assign the visit to our website to your user account. As the provider of our website, we have no information regarding the content of the data transferred to Instagram, or the use of this data by Instagram itself. Further information can be found in Instagram's privacy policy: https://help.instagram.com/155833707900388

Google Adwords Conversion Tracking

We also use Google Conversion Tracking to statistically record the use of our website and to evaluate it for the purpose of optimizing our website for you. Google Adwords places a cookie (see section 5) on your computer if you have accessed our website via a Google ad.

These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.

Each Adwords customer receives a different cookie. Cookies cannot therefore be tracked across Adwords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this purpose - for example, by using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser so that cookies from the domain "www.googleadservices.com" are blocked. Google's privacy policy on conversion tracking can be found under the following link: https://services.google.com/sitestats/de.html

reCAPTCHA

To protect your orders via internet form, we use the reCAPTCHA service from Google Inc. (Google). The query is used to distinguish whether the input was made by a human or abusively by automated, machine processing. The query includes sending the IP address and possibly other data required by Google for the reCAPTCHA service to Google. For this purpose, your input is transmitted to Google and used there. However, your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other Google data. The different data protection provisions of the Google company apply to this data. Further information on Google's data protection guidelines can be found at: 4https://www.google.com/intl/de/policies/privacy/

Google Maps

We use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually display geographical information. Using this service will show you our location and make it easier to find us.

When you access the subpages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transferred to Google servers and stored there. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data is assigned directly to your account. If you do not want to be assigned to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.

You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus the map display on this website cannot then be used. You can view Google's terms of use at http://www.google.de/intl/de/policies/terms/regional.html. The additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html. You can find detailed information on data protection in connection with the use of Google Maps on the Google website ("Google Privacy Policy"): http://www.google.de/intl/de/policies/privacy/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing. We advertise our website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The legal basis for the processing is Art. 6 Para. 1 lit. f GDPR in accordance with our legitimate interest in the optimal marketing of our website.

Further data processing will only take place if you have given Google your consent to link your internet and app browsing history to your Google account and to use information from your Google account to personalize ads that you view on the World Wide Web. If you are logged in to Google during your visit to the website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For this purpose, Google will temporarily link your personal data to Google Analytics data in order to create target groups. You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can find out more about the use of cookies and change the settings for this from the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser so that you are informed about the use of cookies and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.

Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

Further information and the privacy policy regarding advertising and Google can be found here: http://www.google.com/policies/technologies/ads/

Rights of data subjects

You have the right:

  • to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected from me, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information on its details;
  • to request the immediate correction of inaccurate or incomplete personal data stored by us in accordance with Art. 16 GDPR;
  • to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • to request the restriction of the processing of your personal data pursuant to Art. 18 GDPR if you contest the accuracy of the data, the processing is unlawful but you refuse to delete it and we no longer need the data, but you require it to assert, exercise or defend legal claims or you have objected to the processing pursuant to Art. 21 GDPR;
  • pursuant to Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;
  • to revoke your consent at any time in accordance with Art. 7 Paragraph 3 GDPR. This means that we may no longer continue the data processing based on this consent in the future and
  • to complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or work or of our company headquarters.

Right to object

If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided there are reasons for doing so that arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation. If you would like to exercise your right of objection, simply send an email to the email address of the data controller mentioned above.

Data security

When you visit our website, we use the common SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser. This is usually 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is being transmitted using encryption by the closed display of the key or lock symbol in the lower status bar of your browser.

We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

__________________

1 Data protection authorities require the conclusion of a data processing agreement for the permissible use of Google Analytics. A corresponding template is provided by Google at http://www.google.com/analytics/terms/de.pdf .